I am showing a shot I did last month, in the brief it mentions that this coffee machine has a unique way of infusing the water into the coffee beans, one aspect which was required to capture was being able to see the underside of the water feed and the coffee beans from a single image. To capture the way the water comes from the water feed we needed to cut open the coffee machine, and to get the angle required in the brief I used a super wide angle lens and photographed the product at very close range. A super wide angle lens has a large range of what it can see concerning viewing angle from left to right, but also a wide viewing angle up and down, or vertical axis. This was the perfect lens for the job.
This final image image is a composite of 8 or 9 images each capturing different aspects, one image is of the water feed and coffee, one image is of the steam, and the other 6 or 7 images are different water steams, this is because water doesn’t always behave and go where you might want it to. All the images are put together using photoshop retouching. The final image looks great and the client was very impressed by what I had manged to capture for them.
This other example of technical photography is a good shot of a men’s foil shaver, it is a close-up shot showing the detail and the features clearly. The reason why this is a technical photograph is because even if you shot this close up on a camera setting set for maximum focus (F22) it would still not all be in focus, normally shots this close would lead to out of focus areas at the furthest part of the subject. To fix this issue and keep the whole product in focus I used a camera setting F11 which is even worse for the current issue of keep the shot in focus, I then took several shots all at different focus points, from the front the back. Lets say I took 4 photographs to get the whole product in focus, and I used 2 different light set-ups, that 8 shots in total all which need to be combined using photoshop retouching. The reason why I used F11 and not F22 is to get an overall sharper image, lets not mix up sharpness and focus….I hope I explain why a shot like this can be a technical problem for some photographers, but not for me, it just takes a bit of time, skill and experience.
I hope you liked my example of technical photography, if there is any other topics you wish me to show on my blog or a photography assignment you need a high end product photographer for please get in touch.