New Product Photography

I did a shoot before lockdown of the new Remington Hydrolux hair straightener. It has a unique feature which is steam comes out as your using it on your hair. The feature has a open outlet where the steam comes out and this aspect is something that needed to be shown well in the photography.

When the straighteners are closed you can’t see the shape of the outlet well, so I needed to do a composite image, I photographed the straighteners open, then photographed them closed, each time doing an image stack to get high quality image. I could then use the open image where the light was able to shine on the bottom plate showing the shape of the outlet, combine that image with the closed straightener image for the final result.

It took a fair amount of work but I managed to get what the product team wanted and now this image can be seen on the packaging artwork and used in other marketing areas, advertising, social media etc.

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