I shoot lots of products, a fair amount of electrical products. Sometimes I can be challenged to make products look great, this shoot wan not one of them. The pink toaster with chrome trim is just a good looking product. I wouldn’t have one in my own kitchen but the images look so cool. I did some of my normal techniques like shooting multiple lighting set-ups and combining the shots in post-production using Photoshop. These photography techniques is the main reason the product shots look so good.
If you are from the UK and you are wondering what the piece of kit on top of the toaster is, this is a bun warmer. Sold in Europe only to warm up buns and croissants on top of the toaster, I know what your thinking, I want one. Well in the UK you can’t have one. Europe only…. doh.
For these type of product shots which get used on the packaging cover I will do a range of shots, this main image is the ‘hero’ shot, this is the image that the brand will use the most. It has to match other product shots in look, camera angle, product angle, etc. Colour consistency is also important because there is likely to be a range of products which all match in colour, here is the toaster and the is also a matching kettle, maybe they will have a coffee maker to match also?
If there is any more details about product photography you would like to know please let me know and I will be happy to answer your questions and maybe even do a write up on the photography blog?