I have been shooting the Remington Advanced Coconut Therapy range of haircare products. Quite good products to work with, the strong colours help these types of electronic product ranges stand out. There’s some chrome elements which need careful lighting treatment in the studio.
Hair dryers seem to be more difficult to photograph then the other haircare products like the wands or straighteners. The studio set-up images can be seen on my Facebook photography page.
I did a shoot before lockdown of the new Remington Hydrolux hair straightener. It has a unique feature which is steam comes out as your using it on your hair. The feature has a open outlet where the steam comes out and this aspect is something that needed to be shown well in the photography.
When the straighteners are closed you can’t see the shape of the outlet well, so I needed to do a composite image, I photographed the straighteners open, then photographed them closed, each time doing an image stack to get high quality image. I could then use the open image where the light was able to shine on the bottom plate showing the shape of the outlet, combine that image with the closed straightener image for the final result.
It took a fair amount of work but I managed to get what the product team wanted and now this image can be seen on the packaging artwork and used in other marketing areas, advertising, social media etc.
I worked on a food shoot in Manchester with a food stylist Tom Citarella which was a Christmas food shoot, not too over the top on the Christmas props which is something that I think works well.
The food is mainly a Wellington, not a traditional one but Chef Tom was telling me how it’s not really a Wellington but it has to be called something. All the normal trimmings around it which helps frame the shot nicely.
Can be tricky to get the over head shots but the big camera stand comes in very useful for shots like this. Also because of time restrictions I used the same lighting set-up for both the over head view and the lower angle too.
I have included BTS images to show how the shot came together, the set-up used etc, take a look at my Facebook page to see more BTS images. The images are used for brand marketing and social media uses for Russell Hobbs new product.
I have worked with Tom Citarella on many shoots and would recommend using his services to other photographers or events, he even does food demo’s.
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